Under the direction of the CFO, responsible for recruitment and retention of members, and generating new business through promotion of ABQAURP’s programs, products and services. Responsible for identifying and generating new prospects through inside and outside sales activities such as cold calls, prospecting, telemarketing and relationship building. Relationship building with current and prospective clients; provides assistance and support service to Diplomates, course participants, and any other parties interested in ABQAURP programs and services. This position requires the ability to work independently, exercising judgment and initiative.
Work with the CFO to develop an effective action plan to recruit members, exam candidates, joint providers, sponsors and exhibitors.
Manage/maintain the integrity of the database and document activities in order to track effectiveness of efforts and facilitate appropriate reporting; document contacts, letters and activities in the iMIS database
Maintain a thorough working knowledge of potential clients and awareness of the competition i.e. market share, pricing, services offered, etc.
Prepare monthly Activity Report to document activities and progress
Research and identify target markets for ABQAURP programs, products and services
Establish and maintain good public relations; networking within the community to develop new business and promote member retention
Perform appropriate prospecting and screening activities to identify qualified prospects for new business development
Cultivate new business prospects and relationships, promoting all of ABQAURP’s programs, products and services
Collaborate with appropriate internal resources to develop tailored sales presentation materials
Make formal sales presentations and follow-up calls to prospective new accounts
Assist with editing and proofing of marketing materials, website, education materials
Assemble promotional packets for members and prospects
Print new Professional membership welcome letters, prepare packets, and make follow up calls to verify package was received and to cultivate the relationship
Process incoming inactivation request to promote retention whenever possible
Answer incoming calls – may be first person in the rotation for incoming calls
Assist where needed as volume/work flow dictates
Represent ABQAURP at exhibits and conferences; input prospects from events, and follow up with on-site leads. May also represent ABQAURP at Joint Providership events
Make “housekeeping” announcements at ABQAURP’s conferences and network with attendees onsite; assist at Registration for ABQAURP events
Prospective client site visits and presentations
Packing and unpacking of exhibit materials
Experience and Education:
7-10 years of related business experience required, with minimum of 2 years education in marketing
Must have excellent customer service, and communication skills along with familiarity with Association Management Systems
Ability and willingness to learn new software and programs required, including Microsoft Word and Excel
This position requires travel estimated at 5-6 times per year
About American Board of Quality Assurance & Utilization Review Physicians (ABQAURP)
ABQAURP was established in 1977, with the mission to improve the quality of care provided to the public. ABQAURP's membership is comprised of Physicians, Nurses, and other health care professionals. ABQAURP's members include virtually every type of health care professional, encompassing not only the clinical arena but the managerial backbone as well.
The organization delivers a Health Care Q...uality and Management (HCQM) certification along with continuing medical education courses. Diplomates who have voluntarily achieved certification in HCQM, demonstrate a deep commitment to patient safety, health care quality and effective care.