Communications/Editorial, Information Technology and Web, Marketing
4 Year Degree
Responsible for developing and implementing multi-channel marketing plans for FAIA and its for-profit arm, FAIA Member Services (print, digital, social). To do this, employee analyzes the association’s members and potential members, creates different target audiences, writes promotional/marketing materials to appeal to those audiences, distributes those messages through complimentary channels, and tracks the results the completed effort.
Essential Job Functions
Develops and implements strategic, multi-tier marketing plans for FAIA and for FAIA member services.
Writes promotional materials and other content, with an emphasis on useful information as a way to provide value to members and promote loyalty to FAIA.
Regularly monitors Twitter, Facebook and other social media looking for ways to disseminate useful information to members and promote FAIA Member Services’ partners to FAIA’s followers.
Manages the broadcast email schedule and creates broadcast emails.
Oversees handling of placement of ads in Convention program.
Oversees development of annual Convention app.
Assists with website updates.
Assist with the association’s communication programs to enhance/maintain a positive image of independent agents, the association, and the insurance industry.
(These essential job functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related marginal duties as required.)
Knowledge, Skills, and Abilities
Knowledge of multi-tiered marketing/integrated communications efforts.
Understanding of marketing techniques and tactics.
Demonstrated ability to write effective marketing material.
Imagination and creativity.
Ability to work independently.
Ability to meet deadlines.
Ability to manage jobs from conception to completion.
Understanding of social media best practices and familiarity with social media management tools such as Hootsuite, Vertical Response.
Knowledge of computers, peripherals, and related electronic publishing software.
Ability to manage several tasks at once and to organize tasks in order to meet deadlines.
Ability to establish and maintain effective working relationships.
Research and organizational skills.
Ability to learn and evolve as the association evolves.
Ability to anticipate needs and update/add new skills in the technical field.
Ability to gain timely knowledge of insurance terms.
Degree in communications, marketing, public relations, media/communication studies, information/communication/technology or related field.
Minimum 3 years’ experience.
Additional Salary Information: Salary commensurate with experience. FAIA offers a highly competitive and generous benefits package. Please include salary expectations in your cover letter.
The Florida Association of Insurance Agents is a nonprofit state trade association of independent insurance agencies that represents nearly 2,000 property and casualty agency members that employ close to 25,000 licensees.