Communications/Editorial, Marketing, Public Relations
4 Year Degree
The Communications Manager plays an integral role in maintaining the RRC (formerly Council of Residential Specialists) brand while driving desired actions (e.g. awareness, engagement) among target audiences through the creation of strategic communications content.
This individual must be able to create clear and targeted communications that work across multiple platforms (including but not limited to email, magazine articles, blog posts, podcasts, social media content, newsletters, PowerPoint presentations, webinars, marketing collateral, etc.).
Principal Duties & Responsibilities
Develops and implements creative communications strategies to support marketing, education and membership goals
Works with Communications Director in managing the Council’s strategic communications plan to increase brand equity and awareness as well as membership satisfaction and growth
Develops and/or manages content for print and digital communication channels, including magazine articles, email communications, websites, press releases, consumer micro site, social media platforms, podcasts and blog posts
Develops and/or manages content for marketing collateral such as brochures, PowerPoint presentations; posters; flyers; and event postcards
Identifies and develops relationships with leadership and other subject matter experts to act as brand ambassadors and thought leaders within the industry and in the media
Fosters relationships with media outlets as well as local and national associations to reinforce the value of the brand and create awareness about company initiatives
Other duties as assigned by the Director of Communications
Skills + Experience
Bachelor's degree or higher in writing, English, journalism, or communications required
Three to seven years of experience in the communications field
Portfolio demonstrating ability to manage and develop communications projects from start to finish
Professional member association or real estate industry experience preferred, but not required
Skilled with writing, proofreading, copy editing and AP Style required
Skilled with Microsoft Office, particularly Word, PowerPoint and Excel required
Ability to organize and manage multiple projects and communications collateral required
Familiarity with content and email management systems preferred
Experience with PR/social media management, monitoring and measurement tools preferred
Ability work independently and collaboratively in a team-oriented environment
Familiarity with basic graphic design preferred, but not required
Additional Salary Information: Salary Commensurate with Experience. Full benefits package available.
About Residential Real Estate Council
The Residential Real Estate Council is a professional association that serves over 30,000 members and nearly 1.2 million REALTORS™. Training offered by the Council supports a professional designation as well as ongoing performance enhancement for agents who specialize in residential real estate.