The Council for Advancement and Support of Education (CASE) is recruiting for a Director, Corporate Relations reporting to the Vice President, Development.
CASE is a global not-for-profit and membership association whose vision is to advance education to transform lives and society. Its mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. Advancing education in over 3,600 member institutions, CASE has 85,000 members in 82 countries.
Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include advancement services, alumni relations, communications, fundraising, government relations, institutional leadership and marketing. Individual members are at all stages of their career and may be working in universities, schools, colleges, cultural organizations or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work.
Headquartered in Washington, DC, CASE works across all continents from its regional offices in London, Singapore and Mexico City. CASE works to achieve a seamless experience for all its stakeholders: particularly its members, volunteers and staff. Working together across time zones and borders, CASE staff in all offices seek to make the ambitious OneCASE aspiration a reality.
The Director of Corporate Relations develops and manages strategies that enhance and increase CASE’s relationships with corporate partners—members of the education advancement business community—with the purpose of achieving mutually beneficial goals, generating revenue, and creating goodwill. The director manages advertising sales (print and digital), sponsorships for a variety of CASE initiatives, exhibits for select CASE conferences, and affiliation/memberships for Educational Partners.
The core functions of this position include but are not limited to the following:
Lead the Corporate Relations Department. Supervise a full-time staff member and manage an outside advertising sales representative. Oversee contracting with and management of freelance support and vendors as needed. Examine, manage, and continually improve key business processes, including those for affiliation/membership renewals, finances, marketing, scheduling, internal and external communications, and tracking and reporting on activities. Oversee the department’s use of databases and collaborate with other CASE staff to ensure that corporate partner and prospect records and reports are accurate and up-to-date. Develop annual budgets and manage to both revenue and expenses. Lead, manage, and integrate the functions of the department (advertising, sponsorships, exhibits and Educational Partners) with the goals of delivering value to CASE, CASE members, and corporate partners, while achieving specific annual revenue goals. Coordinate sales to North American companies exhibiting or sponsoring or advertising in other regions; provide assistance to CASE Europe, Asia-Pacific and America Latina operations regarding corporate partner guidelines, practices, and strategies. The director will maintain communication and a strong working relationship with the executive directors and business development staff in the London, Singapore, and Mexico City offices.
Develop new business opportunities. Identify potential corporate partners, plan and oversee efforts to engage them in CASE’s initiatives. Identify promising opportunities to expand the level of engagement among current corporate partners and develop outreach and solicitation strategies.
Steward existing corporate partners. Develop and implement strategies to strengthen relationships with current corporate partners, including Educational Partners, a subset of corporate partners who pay a fee in exchange for extra benefits and recognition. Continually review the benefits/opportunities packages for corporate partners, including Educational Partners, to ensure that there are clear advantages for affiliation and retention and that the packages deliver value to CASE. Cultivate relationships with key corporate partners through one-on-one contact and other appropriate outreach. Carry out periodic marketing research to corporate partners to determine satisfaction levels and to inform new CASE initiatives. Develop and implement a plan to retain corporate partners.
Plan and direct department’s marketing and communications. Collaborate with CASE marketing staff to develop and distribute effective communications vehicles for internal and external audiences, including materials to market and position CASE opportunities for corporate partners. Write and edit proposals. Plan and help develop marketing materials to recruit Educational Partners.
Staff CASE’s Industry Advisory Council. In conjunction with CASE senior staff, plan and manage meetings to ensure that this advisory group is engaged in activities that are rewarding to its members and add value to CASE. Plan and carry out systematic content-rich outreach between meetings, manage the processes for recruiting new members and for naming new board liaison/council chair.
Contribute to fundraising initiatives. Work with the vice president of development and and CASE’s senior staff to identify companies and foundations that might provide additional philanthropic support to the organization. In conjunction with the vice president, develop and write proposals to fund strategic priorities. Maintain accurate and up-to-date records of potential donors.
Fiscal Management/Budget Responsibilities/Judicious Use of Resources
Develop and gain approval for a budget for this position’s area of responsibility and execute that budget.
Exercise fiscal responsibility in the utilization of all CASE resources.
Ensure CASE meets IRS regulations on Unrelated Business Income Tax (UBIT).
Exhibit appropriate leadership toward and work cooperatively and supportively with all volunteer groups for which this position is responsible.
Take the lead on coordinating CASE’s corporate partner guidelines and practices with district sponsor and exhibitor liaisons to ensure that the quality and reputation of CASE exhibits remain consistent throughout the organization.
Interact with senior-level leaders of CASE (staff and volunteer) to develop strategies and carry out programs with corporate partners that support CASE.
Participate in committees, task forces, and other groups that increase knowledge of CASE, corporate partners, corporate resource development, and other areas relevant to the department.
Participate in cross-department strategies to determine organizational funding priorities, and develop appropriate strategies to respond.
Supervise staff members who report directly to this position and hold direct reports responsible for the manner in which they perform their work. Oversee hiring, training, ongoing communication, and evaluations.
Supervise external vendor company that sells print and electronic advertising for CASE. Oversee hiring, contract management, ongoing communication, evaluation.
Ensure that plans and programs are in place to advance CASE’S inclusivity goals. Demonstrate by example and communicate ways in which each CASE employee can enhance his or her awareness of the importance of inclusivity to the organization.
Performs other duties and responsibilities as assigned by the Supervisor.
Education and Experience
Bachelor’s degree required. Master’s degree with a marketing emphasis preferred. Five or more years of experience in sales, marketing, membership, or fundraising required. Experience at a higher education institution, an association or with a vendor serving the advancement community preferred.
Skills and Abilities
Ideal candidate will have an entrepreneurial work history. Excellent knowledge of sponsorship and corporate resource development. Excellent interaction and communications skills, verbal and written. Proven ability to work independently and collaboratively. Ability to lead and participate on teams. Strong organizational and project management skills, including ability to manage multiple priorities and deadlines. Strong financial management skills. Sound supervisory and managerial skills. Knowledge of association environment. Demonstrated analytical and strategic thinking capabilities. Experience using Personify database or similar AMS a plus. Some travel required.
Qualified applicants should CLICK HEREto apply. Applications MUST include a résumé and cover letter with salary requirements and/or salary history. Résumés must be uploaded; cover letters may be uploaded or copied and pasted. Applications without the required skills and experience or salary requirements may not be considered. NO PHONE CALLS PLEASE. Preference may be given to applications received before March 22, 2018.
About Council for Advancement and Support of Education
The Council for Advancement and Support of Education (CASE) is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education. Key facts about CASE:
Founded in 1974 as the result of a merger between the American Alumni Council and the American College Public Relations Association
Maintains headquarters in Washington, D.C., with offices in London (CASE Europe, 1994), Singapore (CASE Asia-Pacific, 2007) and Mexico City (CASE Latina America, 2011)
Is one of the world's largest nonprofit educational associations in terms of institutional membership
Includes more than 3,670 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in more than 82 countries around the globe
Serves nearly 81,000 advancement professio...nals on the staffs of member institutions
Led by volunteers with more than 4,850 advancement professionals serving as board members, speakers, authors, conferences planners and more