Position Title: Director of Marketing & Communications \
Supervisor: Executive Director
Supervision Exercised: Content Editor, Graphic Designer and Online Marketing Manager
Exemption Status: Exempt
The Director of Marketing & Communications has primary oversight of internal and external communications and is responsible for developing and supervising the marketing and communications efforts for the association.
Position Duties & Responsibilities:
Develop and implement Association wide marketing plan and annual marketing calendar
Create and manage marketing plans for the Associations memberships, products and services, in collaboration with primary program/service staff and volunteers.
Manage content development and production of the annual Association Annual Report to members.
Provide oversight and management of Association’s brand
Oversee and approve the creation, design and production of all marketing collateral and promotional materials including electronic marketing, publications, e-newsletters, brochures, direct mail, social media, website, video and other items as needed
Develop and track metrics for all marketing programs
Provide leadership, supervision and direction to the marketing and communications team.
Communicate regularly with staff and volunteers about processes and strategies for marketing.
Provide training and customer service to various association volunteers involved in executing organizational programs.
Manage content development and production of the annual Association Convention Guide as well as those for each regional conference.
Oversee contracted advertising efforts, online and traditional.
Manage media relations
Attend board, trustee, strategic planning, assigned committee, committee chair and other meetings as required.
Attend the annual convention to provide staffing for live video streaming capture, photographer coordination, registration and other duties.
Develop and maintain departmental budget
Other duties as assigned
Required Skills and Experience
Bachelor’s degree in marketing or related field with at least five years of related work experience; strong marketing, writing, editing, communication, web, information technology and creative skills; experience in the creation and execution of marketing and communications campaigns; experience with digital marketing and analytics; strong business management, project management, customer service and supervisory skills; ability and willingness to work as part of a team; proactively seeks feedback from association departments and volunteers ability to create and manage a budget.
Preferred Skills and Experience
Master’s Degree; related work experience in associations with a proven track record of success in membership as well as event marketing for revenue generation; experience with various AMS software or CRM related database structures; social media engagement campaigns; inbound marketing concepts and practices
About National Association for Campus Activities
National Association for Campus Activities (NACA) is a national membership association for colleges and universities across the country. Our membership also includes associate members who are entertainers, agents, promotional products and novelty companies who seek to do business with the programming boards and their advisors on campus. These two groups attend events where talent is showcased and educational and professional development opportunities are available. NACA also offers several summer institutes each year.