Built on over 100 years of history, the Ecological Society of America (ESA) is a professional membership association of ecologists, with more than 9,000 scientists, researchers, decision makers, policymakers, and educators dedicated to the science of ecology. We promote diversity in all areas of activity, including staffing, membership, leadership, committees, public engagement, our annual convention and all other meetings.
The Director of Membership and Communication plays a key role in the ESA’s communications and outreach programs to members, potential members and lapsed members. This individual will plan, develop, and implement programs for membership retention and recruitment, as well as support efforts to market ESA services to members, nonmembers, and chapters. We are seeking a collaborative individual who is creative, diplomatic and goal-driven. Strong strategic, written, quantitative, and marketing skills would be distinct assets. The successful candidate will be enthused about working with scientists across the globe who are dedicated to the field of ecology, as well as with a professional association staff that is dedicated to the organization’s mission.
New member acquisition: Develop and oversee the process for identifying and successfully recruiting prospective members; recommend and develop new member programs and services.
Member retention: Develop and oversee the process to retain and engage existing members; evaluate existing products and services to ensure they are what members and prospective members need and want.
Member satisfaction: Work with ESA senior staff to develop a feedback loop with members, to include satisfaction surveys and other assessments of existing and potential programs and services
Society marketing: Direct the development and implementation of member outreach campaigns; establish a society-wide communication schedule, to include social media, e-newsletters, e-mail campaigns and other engagement vehicles; coordinate marketing efforts with our Public Affairs Office; manage implementation of new ESA-sponsored community platform.
Society communications strategy: Work with supervisor to implement the society’s broad-based communication strategy
Meetings: Work with meetings department to enhance the marketing strategy for the Annual Meeting and other ESA conferences; work closely with the Senior Manager, Meetings to direct the meeting registration process and member services related to the Annual Meeting.
Section/Chapter communications: Coordinate Section and Chapter relations; develop communication strategy and engagement opportunities for these groups.
Certification: Manage the ESA Certification Program; work with the ESA certification committee to manage requirements for application, the application and review process, and technology options to support the program
Analytical skills: Conduct regular analysis of membership data, providing monthly reports on recruitment, retention, acquisition campaigns, revenue, certification statistics, and other metrics, along with recommended action plans.
Database management: Manage staff to maintain the integrity of the iMIS member database; ensure accurate records management; ensure that staff is trained sufficiently in the effective use of member database; work with internal IT staff to ensure proper functioning of the system and related websites.
Budgeting: With supervisor, develop and monitor the department’s budget.
Membership Associate. The Director also works with vendors and temps during busy times and with special assignments.
BA/BS degree with 5-10 years of experience with membership and communication services, preferably with a scientific association
Working knowledge of iMIS 20 or similar member database
Must possess strong written skills, especially with member communications; an understanding of promotional copywriting, positioning, and scientific content is essential.
Strong quantitative skills: data analysis, web analytics, forecasting, budgeting
Effective time-management skills: ability to handle multiple assignments simultaneously and to plan for both short- and long-term projects; the ability to work under deadline pressure is essential.
Excellent interpersonal skills: must be able to work effectively with and establish trust with a broad range of people, including in-house staff, current and potential members, society leadership, stakeholders and vendors
Experience in professional certification programs is desirable
Travel: less than 10% - attendance at the ESA Annual Meeting in August is required of all employees.
About Ecological Society of America
The Ecological Society of America is the largest society of professional ecologists in the world with over 9,000 members. ESA members work in academic settings, federal agencies and for non-profit organizations. ESA publishes 6 peer reviewed journals, holds an annual meeting attended by more than 3500 scientists, and has acitve science, education and public affairs programs.