As NIGP's Director of Marketing, is responsible for overall NIGP branding and marketing for NIGP (Institute). The Director of Marketing is a strategic, energetic, and innovative leader who will lead our marketing and communications efforts into an aggressive growth period and will be responsible for overseeing both traditional and digital marketing campaigns throughout the year as well as the creative direction of the NIGP Website. This position will oversee the management of department staff, programs, workflows and projects to assure timely and accurate rollout of processes and programs utilizing collaborative and consensus-building management techniques to lead departmental and cross-departmental projects.
Beyond managing and contributing to the day-to-day functions, the successful candidate must have a proven track record in leadership, defining a vision and translating that into practical reality and implementing it across channels, products, and segments.
Our Ideal Candidate will have at least 10 years of experience working in a marketing/communication department, and minimum of five years of experience in a management/mentorship role. The NIGP marketing team supports the development and delivery of member products and services. The team is hard-working, committed to the mission and vision of the organization, and endeavors to provide first-class service and experiences to our members. Collaboration within this team as well as with your colleagues across the NIGP is essential. No task is too small or mundane for anyone on our team. The ideal candidate for this job will eagerly contribute to this team environment.
Your Key Responsibilities are:
Leading the strategies, messages and materials that promote our programs and activities
Develop and execute long and short-range brand awareness strategies
Coordinate with staff across the organization to promote our member products and services
Oversee the development and distribution of social media material, news releases and other communications
Directing the design, production, publication of print and online materials and other electronic communications, including our website
Revitalizing the brand and voice of NIGP
Develop and implement annual marketing and communications plan
Develop and execute goals for online campaigns (content management for website, social media, e-mail newsletters, promotional marketing)
Create a comprehensive internal and external social media strategy
Develop and manage the marketing budget
Your Ideal Skills and Abilities:
Knowledge of association/nonprofit marketing
Strong technical skills in Social Media
Working knowledge of graphic design and web applications
Experience managing vendor/consultant relationships and budgets in support of marketing and communications
Superb verbal and written communication skills
Excellent interpersonal skills
Excellent analytical and reasoning skills
Ability to adapt to changing priorities
Exceptional teaming and facilitation skills
Ability to effectively work independently, manage multiple tasks and staff members
Excellent analytical and reasoning skills
Your Minimum Qualifications are:
10+ years’ experience in marketing, preferably in an association or nonprofit space, 5 of which is in a management/mentorship role
Bachelor’s Degree in Marketing or related field; significant relevant experience may be substituted for a degree
NIGP is an Equal Opportunity Employer, that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.
EOE M/F/D/V are encouraged to apply.
To apply, please email resume along with salary history/requirements to firstname.lastname@example.org.
Visit www.nigp.org for more information about the Institute.
Additional Salary Information: NIGP is committed to providing competitive salaries that are equitable and reflect the requirements and responsibilities of the position. In addition, we continuously benchmark our benefit package.
NIGP: The Institute for Public ProcurementDeveloping, supporting and promoting the public procurement profession through premier educational and research programs, professional support, technical services and advocacy initiatives that benefit members and constituents since 1944.With over 3,000 member agencies representing over 15,000 professionals across the United States, Canada and countries outside of North America, the Institute is international in its reach. Our goal is simple (though maybe not so easily attained): recognition and esteem for the government procurement profession and its dedicated practitioners.