Position Summary

The Membership Marketing Manager is responsible for implementing the Society’s member lifecycle marketing and communication strategies with emphasis on new member recruitment and onboarding, member engagement, and member renewals. By employing best practices and a suite of association tools, the Membership Marketing Manager is tasked with the development, execution and ongoing optimization of cross-departmental marketing and communication plans, promotion of the Society’s membership, events, educational programs, products, publications and other offerings, and providing support to current and prospective members.

Primary Responsibilities

• Develop, implement and track monthly membership recruitment campaigns
• Manage the member journey, including new member onboarding and ongoing engagement campaigns focused on Society offerings; increase overall member utilization of benefits 
• Develop, implement and track monthly membership renewal campaigns
• Collaborate with department stakeholders to develop and deploy communications that promote current and new offerings
• Manage and execute Society’s email, social media and advertising schedules, and track/report on metrics
• Ensure equity and inclusion are embedded and woven into the Society’s interactions with members, customers, partners and broader lighting community
• Provide ongoing support services for individual and organizational members
• Support Society’s presence, engagement and key messages at in-person events as directed
• Act as staff liaison to IES volunteer member-based committees as directed
• Identify and implement member support opportunities with the objective of increasing the value of membership
• Identify new, and promote existing, volunteer opportunities at all levels of the Society, recruit/train volunteers when needed
• Provide monthly reports on membership recruitment/renewal efforts against targets, and quarterly reports on email and social media metrics. Provide analysis and insights to help inform future decision-making
• Other tasks as directed

Experience and Educational Background

• Bachelor’s degree
• Minimum of five years of marketing experience in a membership association (required)

Skills and Competencies

• Knowledge of and experience utilizing email marketing platforms (Higher Logic/Informz experience a plus)
• Experience generating and deploying marketing automation and retargeting campaigns (required)
• Experience utilizing association management software (MemberSuite experience a plus)
• Exceptional oral, written and interpersonal communication skills
• Experience in managing multiple projects and priorities with multiple stakeholders
• Demonstrated experience in growing membership/customers and strengthening membership/customer retention
• Exceptional organizational skills with attention to detail
• Experience with database management and generating/analyzing reports
• Proficient with Microsoft Office Suite, databases, spreadsheets, WordPress a plus

Travel

• Position may require up to 15 days of travel to IES conferences and events. COVID-19 vaccination required.